Friesen Coaching & Consulting

Achieve New Levels

of Excellence

Friesen Sport & Performance Psychology

Taking Potential

to New Heights

Welcome to Friesen Sport & Performance Psychology

Leveraging the science of sport and performance psychology, executive coaching, and cognitive neuroscience to
maximize personal and professional potential

Want to learn about the 5 Learnable Mindsets of Highly Successful People ? Click HERE to read my article on

Want to know the keys to Writing Your Personal Mission Statement ? Click HERE to read my article on

My new book ACHIEVE is NOW available in Kindle format or paperback on and

If you like to listen to your books, ACHIEVE is also available in audiobook format through or iTunes!

Click here to listen to a sample of the audiobook: 


Poor performance under pressure?

Are you struggling to perform under pressure? Maybe you’re a professional athlete performing worse during competition than during practice. Or an entrepreneur and your pitches to investors are hampered by your nerves

Problems Staying Motivated?

Ever find that you set a goal for yourself but start to peter out after a few days or weeks? Maybe you decided that you’re going to be getting up 30 minutes earlier to do cardio or work on that book you’ve finally decided to write.

Want to be More Productive?

Do you have important things on your to-do list that you never seem to get to? Maybe these are projects or activities that are really important to you. Maybe you set a goal to start implementing a daily stress management strategy like mindfulness meditation.

Want More Confidence?

Are you finding yourself struggling with self-doubt? Do you wish your confidence was always up? Do you find your belief in yourself waxes and wanes? Maybe you’ve tried “positive affirmations”, fighting back your doubting thoughts by telling yourself you’re awesome or you’ll be successful.

We help athletes and other top level performers achieve new levels of excellence by turning the latest science into practical and easy to understand strategies and techniques.

Our mission

Our mission is to help athletes and others who are serious about success. We do this through one-on-one in-person (from Niagara to Oakville) and phone/webcam consultation.

We also offer seminars & workshops to groups (businesses, specialized conferences, and elite sports clubs) on topics related to productivity, peak performance, and performance enhancement.

Our Philosophy

We believe:

  •  We don’t feel right unless we are excelling or moving forward.
  •  With one life to live, we have one shot to achieve our dreams and goals–we owe it to ourselves to give our best.
  •  Nothing happens unless we make it happen.
  •  If we really want something, we need to use every tool at our disposal.
  •  We often have more natural talent and resources than we are aware of.
  •  That many of us have not tapped our full potential. We are not aware of or not utilizing the numerous strategies and techniques that the fields of executive coaching, sport/performance psychology, and cognitive neuroscience have to offer.
  • If we are serious about our success we will leave no stone unturned to achieve our full potential.